Whenever I introduce a new soap, I try to do so first by making a small batch of it. I do this in order to test the product and to get customer feedback before I present the final version of the soap. As all soapers know, soapmaking is a process of continual change and education. What I mean by this is that handmade soap is a work in progress. I remember my first batches of soap were truly terrible and many of my soap designs have had multiple face lifts through out the process. A lot of tweaking takes place before I finally end up with a product that I am completely satisfied with. Even the old veterans (my oldest soap designs and those products that have been with me since the start), are still under constant evaluation to see if there is anything I can do to make them better.
As a business owner, one must be in tune with ones market and constantly evaluate any need for change. This is true for all businesses. If a little tweaking is in need in order to make a product more marketable, than by all means, please do so. I know that as soapmakers, we tend to fall in love with our designs and we feel so closely connected with them; just like they are a part of us. But if something isn't working, we should not be afraid of a little change because customers will always be looking for the latest and most innovative shiny new thing.
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| Old version of "Mango Sorbet" glycerin soap |
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Latest version (and probably final) "Mango Sorbet" glycerin soap
with mango butter and apricot kernel oil. www.littlesoapstore.com |
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